For WooCommerce, BigCommerce & Magento

Your store is leaking revenue. We'll show you where.

WooCommerce, BigCommerce, Magento, and custom-built stores each leak sales in their own way: a heavy theme, a clunky product template, a checkout with too many steps. Drop your store URL to start with a free preview. If it is useful, unlock the full CRO report for the leak details, opportunity estimate, and complete fix list with exact recommended changes, severity, and rough effort. (On Shopify? We have a dedicated Shopify audit.)

No login or site access Free preview in ~15 min Full report unlock available after preview Built by the Ninjapromo team

A non-Shopify ecommerce CRO audit focuses on the parts of the buying path that platform templates often make harder to see. WooCommerce stores may carry plugin weight and theme clutter. BigCommerce stores may have rigid product and checkout patterns. Magento stores may hide good merchandising behind slow or complex templates. The audit reviews the public customer path and flags the places where platform structure, product information, trust and checkout flow create friction. Weak or missing trust signals showed up in 86% of the 300+ real audits we have run, more than any other conversion killer, which is why trust proof gets checked before layout polish.

What the audit looks for

What we check on a non-Shopify store

  • 1Theme weight and load speed, where WooCommerce and Magento stores lose buyers before the page even paints.
  • 2Product template: does the above-the-fold sell the outcome, or just show a photo, price, and a wall of tabs?
  • 3Checkout length: how many steps and form fields sit between the cart and the thank-you page?
  • 4Trust signals: reviews, guarantees, and returns clarity where buyers hesitate.
  • 5Mobile experience, where most store traffic now converts or bounces.
Where the sign-ups leak

Common non-Shopify ecommerce mistakes

Product templates bury the decision

Custom and platform themes often push critical details into tabs, accordions or long description blocks. The audit checks whether the product value, fit and trust signals are visible before the buyer has to work.

Checkout length becomes invisible to the team

Extra account steps, coupon fields, shipping surprises and address forms can feel normal inside the platform. To a buyer, they are reasons to delay or compare elsewhere.

Site speed is treated as a technical issue only

Heavy themes and plugin stacks are conversion issues, not just performance issues. Slow pages interrupt the buying path before merchandising and copy get a chance to help.

Trust signals are generic

A secure checkout badge is rarely enough. Buyers need proof about delivery, returns, product quality, customer support and why this store is the right place to buy.

Filters and search add work

Faceted navigation can help discovery, but it can also create dead ends. The audit checks whether shoppers can narrow the catalog without losing context or momentum.

Mobile checkout is a compressed desktop flow

Long forms, small selectors and hidden totals make mobile checkout fragile. The audit looks at the public path from product interest to checkout start on a phone.

The benchmark

What good looks like on non-Shopify stores

A stronger ecommerce page makes choice feel easier. The product page gives buyers the information they need in the order they need it. Collection pages help shoppers compare, not wander. Checkout keeps costs, delivery and trust visible before the final step. The audit separates platform limitations from fixable friction.

Questions

Good to know

Which platforms does this cover?

WooCommerce, BigCommerce, Magento, PrestaShop, and custom-built stores. If you're on Shopify, use our dedicated Shopify audit instead.

Does this work for headless ecommerce?

Yes, as long as the storefront has a public URL. The audit reviews the customer-facing buying path, whether the backend is headless, custom or platform-based.

Which page should I submit?

Start with your homepage or a top product page. That's where most of the lost revenue hides.

Why separate this from Shopify?

Shopify stores often share a different app, theme and checkout ecosystem. This page focuses on WooCommerce, BigCommerce, Magento, PrestaShop and custom store patterns.

Do you need access to my store?

No. The preview and full report use your public URL only. No login, admin, or platform access.

How long does it take?

A free preview lands in about 15 minutes and is emailed to you as well. The full report can be unlocked after the preview.

Is the full ecommerce CRO report included in the free preview?

No. The preview is free. The full report, including the detailed fix list, can be unlocked after the preview.

Preview your leaks in the next 15 minutes.

Start with a free preview, then unlock the full CRO audit if the diagnosis is useful.